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Harvard Business Review Press

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Hbr Guide to Executing Your Strategy
Hbr Guide to Executing Your Strategy

Management |

Put your strategy into action. Even the best competitive strategies mean nothing if they aren't executed well. Yet many organizations struggle when they move from defining a strategy to actually applying it. Somehow, all the careful planning falls ap

HBR Guide to Performance Management (HBR Guide Series) (4, 2017) | Harvard Business Review
HBR Guide to Performance Management (HBR Guide Series) (4, 2017) | Harvard Business Review

Personaleledelse og HR > Specifik ledelse > Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

Efficiently and effectively assess employees performance. Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeedingand falling shortis a pivotal part of ensuring you have the right tal

HBR's 10 Must Reads on High Performance
HBR's 10 Must Reads on High Performance

Engelsk non fiction div. |

Set yourself on the path to greatness. If you read nothing else on performing at your highest level, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you learn what

Hbr's 10 Must Reads for Business Students
Hbr's 10 Must Reads for Business Students

Management |

Take your business education to the next level—and drive your career forward. If you read nothing else to stand out in class and prepare for what's next, read these 10 articles. We've combed through hundreds of Harvard Business Review articles

HBR Guide to Negotiating (HBR Guide Series) (4, 2016) | Jeff Weiss
HBR Guide to Negotiating (HBR Guide Series) (4, 2016) | Jeff Weiss

Virksomhedsforhandlinger > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

Forget about the hard bargain. Whether youre discussing the terms of a high-stakes deal, forming a key partnership, asking for a raise, or planning a family event, negotiating can be stressful. One person makes a demand, the other concedes a point. In

The Unspoken Rules
The Unspoken Rules

Engelsk non fiction div. |

Named one of 10 Best New Management Books for 2022 by Thinkers50A Wall Street Journal Bestseller". . this guide provides readers with much more than just early careers advice; it can help everyone from interns to CEOs. " — a Financial Times to

Hbr at 100
Hbr at 100

Engelsk non fiction div. |

The most definitive management ideas of the century, all in one place. Harvard Business Review is the foremost destination for smart management thinking. Now, at its 100th anniversary, this commemorative volume brings together the most influential ideas s

HBR's 10 Must Reads on Emotional Intelligence (with featured article "What Makes a Leader?" by Daniel Goleman)(HBR's 10 Must Reads) (4, 2015) | Richard E. Boyatzis,Annie McKee,Daniel Goleman,Sydney Finkelstein,Harvard Business Review
HBR's 10 Must Reads on Emotional Intelligence (with featured article "What Makes a Leader?" by Daniel Goleman)(HBR's 10 Must Reads) (4, 2015) | Richard E. Boyatzis,Annie McKee,Daniel Goleman,Sydney Finkelstein,Harvard Business Review

Ledelse: lederskab og motivation > Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

In his defining work on emotional intelligence, bestselling author Daniel Goleman found that it is twice as important as other competencies in determining outstanding leadership. If you read nothing else on emotional intelligence, read these 10 articl

HBR's 10 Must Reads for New Managers (with bonus article "How Managers Become Leaders" by Michael D. Watkins) (HBR's 10 Must Reads) (4, 2017) | Robert B. Cialdini,Herminia Ibarra,Daniel Goleman,Linda A. Hill,Harvard Business Review
HBR's 10 Must Reads for New Managers (with bonus article "How Managers Become Leaders" by Michael D. Watkins) (HBR's 10 Must Reads) (4, 2017) | Robert B. Cialdini,Herminia Ibarra,Daniel Goleman,Linda A. Hill,Harvard Business Review

Råd om karriere og succes > Selvhjælp og personlig udvikling > Krop & sind |

Develop the mindset and presence to successfully manage others for the first time. If you read nothing else on becoming a new manager, read these 10 articles. Weve combed through hundreds of Harvard Business Review articles and selected the most imp

HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article "Why the Lean Startup Changes Everything" by Steve Blank) (4, 2018) | Harvard Business Review,Steve Blank,Marc Andreessen,William A. Sahlman,Reid Hoffman
HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article "Why the Lean Startup Changes Everything" by Steve Blank) (4, 2018) | Harvard Business Review,Steve Blank,Marc Andreessen,William A. Sahlman,Reid Hoffman

Entreprenørskab > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers'' needs. If you read nothing else on entrepreneurship and startups, read these 10 articles by experts in the field. We''ve combed through hun

HBR's 10 Must Reads on Negotiation (with bonus article "15 Rules for Negotiating a Job Offer" by Deepak Malhotra) (4, 2019) | Harvard Business Review,Erin Meyer,Max H. Bazerman,Deepak Malhotra,Daniel Kahneman
HBR's 10 Must Reads on Negotiation (with bonus article "15 Rules for Negotiating a Job Offer" by Deepak Malhotra) (4, 2019) | Harvard Business Review,Erin Meyer,Max H. Bazerman,Deepak Malhotra,Daniel Kahneman

Virksomhedsforhandlinger > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

Learn to be a better negotiator--and achieve the outcomes you want. If you read nothing else on how to negotiate successfully, read these 10 articles. We''ve combed through hundreds of Harvard Business Review articles and selected the most important

HBR's 10 Must Reads on Building a Great Culture (with bonus article "How to Build a Culture of Originality" by Adam Grant) (4, 2019) | Harvard Business Review,Erin Meyer,Jon R. Katzenbach,Adam Grant,Boris Groysberg
HBR's 10 Must Reads on Building a Great Culture (with bonus article "How to Build a Culture of Originality" by Adam Grant) (4, 2019) | Harvard Business Review,Erin Meyer,Jon R. Katzenbach,Adam Grant,Boris Groysberg

Organisationsteori og psykologi > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

You can change your company''s culture. Organizational culture often feels like something that has a life of its own. But leaders are the stewards of a company''s culture and have the power to shape and even change it. If you read nothing else o

HBR's 10 Must Reads on Change Management, Vol. 2 (with bonus article "Accelerate!" by John P. Kotter) (4, 2021) | John P. Kotter,Harvard Business Review,Darrell K. Rigby,Roger L. Martin,Tim Brown
HBR's 10 Must Reads on Change Management, Vol. 2 (with bonus article "Accelerate!" by John P. Kotter) (4, 2021) | John P. Kotter,Harvard Business Review,Darrell K. Rigby,Roger L. Martin,Tim Brown

Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

Lead change amid constant turbulence and disruption. Get more of the ideas you want, from the authors you trust, with HBR''s 10 Must Reads on Change Management (Vol. 2) . We''ve combed through hundreds of Harvard Business Review articles and select

HBR's 10 Must Reads on Leadership, Updated and Expanded (featuring "Begin with Trust" by Frances X. Frei and Anne Morriss) (4, 2025) | Harvard Business Review,Hubert Joly,Amy C. Edmondson,Herminia Ibarra,Michael D. Watkins
HBR's 10 Must Reads on Leadership, Updated and Expanded (featuring "Begin with Trust" by Frances X. Frei and Anne Morriss) (4, 2025) | Harvard Business Review,Hubert Joly,Amy C. Edmondson,Herminia Ibarra,Michael D. Watkins

Organisationsteori og psykologi > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

Become an extraordinary leader. If you read nothing else on leadership, read this book. We''ve chosen a new selection of current and classic Harvard Business Review articles that will help you develop an authentic, adaptable style, bring out the best

HBR's 10 Must Reads on Managing Yourself, Updated and Expanded (featuring "How Will You Measure Your Life?" by Clayton M. Christensen) (4, 2025) | Harvard Business Review,Peter F. Drucker,Amy Jen Su,Amy Gallo,Clayton M. Christensen
HBR's 10 Must Reads on Managing Yourself, Updated and Expanded (featuring "How Will You Measure Your Life?" by Clayton M. Christensen) (4, 2025) | Harvard Business Review,Peter F. Drucker,Amy Jen Su,Amy Gallo,Clayton M. Christensen

Råd om karriere og succes > Selvhjælp og personlig udvikling > Krop & sind |

Take charge of your own success. If you read nothing else on managing yourself, read this book. We''ve chosen a new selection of current and classic Harvard Business Review articles that will help you understand your strengths, clarify your personal

Humanocracy
Humanocracy

Management |

By the authors' reckoning, bureaucracy costs the global economy more than $9 trillion in lost economic output each year. Worse, despite all the hype around flat organisations and agile processes, bureaucracy is growing, not shrinking.

Time Smart (3, 2020) | Ashley Whillans
Time Smart (3, 2020) | Ashley Whillans

Selvudvikling & motivation > Populærpsykologi > Selvhjælp og personlig udvikling > Krop & sind |

There''s an 80 percent chance you''re poor. Time poor, that is. Four out of five adults report feeling that they have too much to do and not enough time to do it. These time-poor people experience less joy each day. They laugh less. They are less heal

Working Identity
Working Identity

Fysisk bog |

How Successful Career Changers Turn Fantasy into Reality Whether as a daydream or a spoken desire, nearly all of us have entertained the notion of reinventing ourselves. Feeling unfulfilled, burned out, or just plain unhappy with what were doing, we l

Bias Interrupted (3, 2021) | Joan C. Williams
Bias Interrupted (3, 2021) | Joan C. Williams

Personaleledelse og HR > Specifik ledelse > Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

A cutting-edge, relentless, objective approach to inclusion. Companies spend billions of dollars annually on diversity efforts with remarkably few results. Too often diversity efforts rest on the assumption that all that''s needed is an earnest conver

Understanding Michael Porter (3, 2011) | Joan Magretta
Understanding Michael Porter (3, 2011) | Joan Magretta

Forretningsstrategier > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost . If you want to understand how companies achieve and sustain competitive success, Michael Porters frameworks are the foundation. But while everyone in

Smart Collaboration (3, 2017) | Heidi K. Gardner
Smart Collaboration (3, 2017) | Heidi K. Gardner

Personaleledelse og HR > Specifik ledelse > Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

A Washington Post Bestseller Not all collaboration is smart. Make sure you do it right. Professional service firms face a serious challenge. Their clients increasingly need them to solve complex problemseverything from regulatory compliance

Harvard Business Review Project Management Handbook (4, 2021) | Antonio Nieto-Rodriguez
Harvard Business Review Project Management Handbook (4, 2021) | Antonio Nieto-Rodriguez

Ledelse: lederskab og motivation > Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

The one primer you need to launch, lead, and sponsor successful projects. We''re now living in the project economy. The number of projects initiated in all sectors has skyrocketed, and project management skills have become essential for every leader a

Uncommon Service (3, 2012) | Anne Morriss,Frances Frei
Uncommon Service (3, 2012) | Anne Morriss,Frances Frei

Kundeservice > Salg og marketing > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance – for as long as it takes to calm the customer down and fix whatever foul-up jeopar

Financial Intelligence, Revised Edition (3, 2013) | Karen Berman,Joe Knight
Financial Intelligence, Revised Edition (3, 2013) | Karen Berman,Joe Knight

Budgettering og økonomistyring > Specifik ledelse > Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

The book Inc. magazine calls one of "the best, clearest guides to the numbers" on the market. Inc. magazine calls it one of "the best, clearest guides to the numbers" on the market. Readers agree, saying it''s exactly "what I need to know" and call

Lead from the Future (3, 2020) | Mark W. Johnson,Josh Suskewicz
Lead from the Future (3, 2020) | Mark W. Johnson,Josh Suskewicz

Ledelse: lederskab og motivation > Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

Gold Medal Winner for Best Leadership Book in the 2021 Axiom Business Book Awards Named one of the "Top Ten Technology Books Of 2020" &#8212 Forbes Named one of the "10 Best New Business Books of 2020" by Inc. magazine "Johnson and Suskewic

The Anxious Achiever (3, 2023) | Morra Aarons-Mele
The Anxious Achiever (3, 2023) | Morra Aarons-Mele

Råd om karriere og succes > Selvhjælp og personlig udvikling > Krop & sind |

Named one of the ten "Best New Management books of the year" by Thinkers50. Winner, Axiom Award for 2023 "Best Leadership Book." Turn anxiety into a leadership superpowerfrom entrepreneur, mental health advocate, and top-rated podcaster Morra Aarons-M

A New Way to Think (3, 2022) | Roger L. Martin
A New Way to Think (3, 2022) | Roger L. Martin

Ledelse: lederskab og motivation > Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

Named one of "10 Must-Read Career and Leadership Books For 2022" by Forbes The ultimate guide to the essentials of strategy and management, from one of the world''s top business thinkers. Over a stellar career, Roger Martin has advised the CEOs o

Real-Time Leadership (3, 2023) | Carol Kauffman,David Noble
Real-Time Leadership (3, 2023) | Carol Kauffman,David Noble

Personaleledelse og HR > Specifik ledelse > Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

The best leaders, in the biggest moments, know how to read the situation, respond in the most effective way possible, and move forward. You can, too. The hardest part of leadership is mastering the inevitable high-risk, high-stakes challenges you will

There's Nothing Like This (3, 2025) | Kevin Evers
There's Nothing Like This (3, 2025) | Kevin Evers

Musikindustri > Medier, underholdning, informationsbranchen og kommunikationserhverv > Industri og industrielle studier > Økonomi, finans, erhvervsliv og ledelse |

A smart, page-turning exploration of the business and creative decisions that transformed Taylor Swift into an unprecedented modern cultural phenomenon. Named one of "Thirty books we''re excited to read in the first half of 2025" by The Sydney Mornin

The Founder's Mentality (3, 2016) | Chris Zook,James Allen
The Founder's Mentality (3, 2016) | Chris Zook,James Allen

Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

A Washington Post Bestseller Three Principles for Managing—and Avoiding—the Problems of Growth Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the externa

The Practice of Adaptive Leadership (3, 2009) | Ronald A. Heifetz,Alexander Grashow,Marty Linsky
The Practice of Adaptive Leadership (3, 2009) | Ronald A. Heifetz,Alexander Grashow,Marty Linsky

Ledelse: lederskab og motivation > Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

The guide to approaching leadership in a rapidly changing world. When change requires you to challenge people''s familiar reality, it can be difficult, dangerous work. Whatever the context--whether in the private or the public sector--many will feel t

The End of Competitive Advantage (3, 2013) | Rita Gunther McGrath
The End of Competitive Advantage (3, 2013) | Rita Gunther McGrath

Forretningsstrategier > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional

The Progress Principle (3, 2011) | Steven Kramer,Teresa M. Amabile,Teresa Amabile
The Progress Principle (3, 2011) | Steven Kramer,Teresa M. Amabile,Teresa Amabile

Personaleledelse og HR > Specifik ledelse > Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

What really sets the best managers above the rest? Its their power to build a cadre of employees who have great inner work lives consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their col

The Upside of Uncertainty (3, 2022) | Nathan Furr
The Upside of Uncertainty (3, 2022) | Nathan Furr

Populærpsykologi > Selvhjælp og personlig udvikling > Krop & sind |

A science-backed guide for navigating and thriving through uncertaintybased on interviews and insights from world-renowned leaders, innovators, entrepreneurs, artists, and creatives. Whether you''re searching for courage to start a new project, change

Good Money (3, 2026) | John Coleman
Good Money (3, 2026) | John Coleman

Råd om karriere og succes > Selvhjælp og personlig udvikling > Krop & sind |

Align your finances with purpose, impact, and personal fulfillment. Traditional personal finance books generally promote the same goals for everyone: make as much money as possible, fund your kids' college educations, and save for retirement. These book

The Outsiders (3, 2012) | William N. Thorndike
The Outsiders (3, 2012) | William N. Thorndike

Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

“An outstanding book about CEOs who excelled at capital allocation. — Warren Buffett #1 on Warren Buffetts Recommended Reading List, Berkshire Hathaway Annual Shareholder Letter, 2012 Named one of “19 Books Billionaire Charlie Munger Thinks You Sh

3-d Negotiation (3, 2006) | James K. Sebenius,David A. Lax
3-d Negotiation (3, 2006) | James K. Sebenius,David A. Lax

Virksomhedsforhandlinger > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

When discussing being stuck in a "win-win vs. win-lose" debate, most negotiation books focus on face-to-face tactics. Yet, table tactics are only the "first dimension" of David A. Lax and James K. Sebenius'' pathbreaking 3-D Negotiation (TM) approach, dev

Profit from the Core (3, 2010) | James Allen,Chris Zook
Profit from the Core (3, 2010) | James Allen,Chris Zook

Budgettering og økonomistyring > Specifik ledelse > Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

When Profit from the Core was published in 2001, it became an international bestseller, helping hundreds of companies find their way back to profitable growth after the bursting of the Internet bubble. The 2007 global financial meltdown reaffirmed

Beyond the Core (3, 2004) | Chris Zook
Beyond the Core (3, 2004) | Chris Zook

Forretningsstrategier > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens whe

Becoming a Manager (3, 2019) | Linda A. Hill
Becoming a Manager (3, 2019) | Linda A. Hill

Ledelse: lederskab og motivation > Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

Making the leap to management and leadership In your career, or anyone''s, there is one transition that stands out as the most crucialgoing from individual contributor to competent manager. New managers have to learn how to lead others rather than

The Unicorn Within (4, 2022) | Linda K. Yates
The Unicorn Within (4, 2022) | Linda K. Yates

Ejerskab og selskabsformer > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capitalyou have customersyou

Invent and Wander (3, 2020) |
Invent and Wander (3, 2020) |

Virksomhedsinnovation > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

In Jeff Bezos''s own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin. In this collection of Jeff Bezos''s writings—his unique and strikingly original annual shareholder letters,

The Wisdom of Teams (3, 2015) | Jon R. Katzenbach,Douglas K. Smith
The Wisdom of Teams (3, 2015) | Jon R. Katzenbach,Douglas K. Smith

Ledelse og beslutningstagning > Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

The definitive classic on high-performance teams The Wisdom of Teams is the definitive work on how to create high-performance teams in any organization. Having sold nearly a half million copies and been translated into more than fifteen languages, th

How Finance Works (4, 2019) | Mihir Desai,Mihir A. Desai
How Finance Works (4, 2019) | Mihir Desai,Mihir A. Desai

Budgettering og økonomistyring > Specifik ledelse > Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

Based on a popular class taught by a Harvard Business School professor. If you''re not a numbers person, then finance can be intimidating and easy to ignore. But if you want to advance in your career, you''ll need to make smart financial decisions and

The Synergy Solution (3, 2022) | Jeff Weirens,Mark Sirower
The Synergy Solution (3, 2022) | Jeff Weirens,Mark Sirower

Overtagelser, fusioner og opkøb > Ejerskab og selskabsformer > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

The new M&A bible. Few actions can change the value of a companyand its competitive futureas quickly and dramatically as an acquisition. Yet most companies fail to create shareholder value from these deals, and in many cases they destroy it. It doesn'

Energy Rising (3, 2023) | Dr. Julia DiGangi
Energy Rising (3, 2023) | Dr. Julia DiGangi

Stresshåndtering > Håndtering af personlige problemer > Familiens sundhed > Krop & sind |

Your success in lifeat work and at homerises when you harness the energy that powers your brain. A neuropsychologist explains how. Your drive to create change, catalyze impact, and build relationships all come from neuroelectrical energyreal, electric

The AI-Savvy Leader (3, 2024) | David De Cremer
The AI-Savvy Leader (3, 2024) | David De Cremer

Kunstig intelligens > Informatik > Databehandling og informationsteknologi |

Leaders, don''t let AI get the best of you. The AI transformation is underway, but where are the leaders who will ensure their companies implement AI successfully and responsibly? Up until now, leaders have largely ceded their role in the AI transform

Personalized (3, 2024) | Mark Abraham,David C. Edelman
Personalized (3, 2024) | Mark Abraham,David C. Edelman

Kundeservice > Salg og marketing > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

A USA Today Bestseller In a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative. Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in perso

How Brands Become Icons (3, 2004) | D. B. Holt
How Brands Become Icons (3, 2004) | D. B. Holt

Salg og marketing > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumer

Handbook of Leadership Theory and Practice (3, 2010) |
Handbook of Leadership Theory and Practice (3, 2010) |

Ledelse: lederskab og motivation > Ledelse og teknikker > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse |

Scores of books and articles have been written in the popular press and mainstream marketplace about leadership: who leaders are, what they do, and why they matter. Yet in academia, there is a dearth of rigorous research, journal articles, or doctoral pro