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Litteratura / Bog / Strategic Marketing Management - The Framework, 10th Edition

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Strategic Marketing Management - The Framework, 10th Edition

Alexander Chernev

Bog | Engelsk

ISBN13: 9781936572595

Beskrivelse

Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems…

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