Alexander Chernev

'The Marketing Plan Handbook, 6th Edition'

Bog | Engelsk

The Marketing Plan Handbook(6th Edition)presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides the relevan

'Strategic Marketing Management - The Framework, 10th Edition'

Bog | Engelsk

Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems