Uncommon Service (3, 2012) | Anne Morriss,Frances Frei

Harvard Business Review Press

Kundeservice > Salg og marketing > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse ,

Beskrivelse

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance – for as long as it takes to calm the customer down and fix whatever foul-up jeopar…