Hello $Firstname - Profiting from Personalization - AI Edition

Frans Riemersma og Houlind

Bog | Engelsk

Beskrivelse

Personalization has moved from a marketing ambition to a business necessity. In this completely updated AI Edition of the bestseller Hello $Firstname , Rasmus Houlind and Frans Riemersma show how Generative AI is enabling marketers to scale personalizatio…