Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer centricity.

Frans Riemersma og Rasmus Houlind

Bog | Engelsk

Beskrivelse

The title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world. The personalized salutation of often used in an email or a LinkedIn connection request. However, as this book will s…