Ogilvy on Advertising

Gardners EUR

Engelske bøger > Engelsk Faglitteratur > Engelsk Erhverv, ledelse og økonomi ,

Beskrivelse

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches wha…