Personalized (3, 2024) | Mark Abraham,David C. Edelman

Harvard Business Review Press

Kundeservice > Salg og marketing > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse ,

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A USA Today Bestseller In a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative. Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in perso…