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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Clayton M. Christensen, Harvard Business Review og

Bog | Engelsk

ISBN13: 9781422189887

Beskrivelse

NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've comb…

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