Narrative and Numbers The Value of Stories in Business (3, 2017) | Aswath Damodaran

Columbia University Press

Organisationsteori og psykologi > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse ,

Beskrivelse

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives…