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**Winner of the Sunday Times Sports Book of the Year Award 2023 ** **Winner of the Rugby Book of the Year Award 2023** **Longlisted for the William Hill Sports Book of the Year Award 2022** **A perfect gift for Father's Day** 'Powerful, moving'
In this crisp, accessible read, Steve Thompson brings value back to the light of day by highlighting the four key challenges that make it difficult for customers to award must-win deals to you.1. They don
The Irresistible Value Proposition takes the least understood concept in business-value-and turns it into a powerful selling tool In B2B sales, you make your value proposition irresistible when you:1. Tie it to both business and personal priorities of key
The Compelling Proposal builds on the principles in The Irresistible Value Proposition to transform the document that everyone loves to hate-on both sides of the deal-into a concise seven-page tool for bridging selling and negotiation.Written in the custo