Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues
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Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues
"Can't Sell Won't Sell" is Steve Harrison's thought-provoking perspective on advertising, politics and culture and why adland has stopped selling and started saving the world. The world of advertising has changed. The ambition is not
For over a decade, the UK advertising industry has been dominated by activists and careerists who've pushed their agenda and ensured that every issue is seen through the progressive gaze. Their influence has been all pervasive: from forcing a redefini