Brought to you by Penguin.You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behin
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Brought to you by Penguin.You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behin
Brought to you by Penguin.*Narrated by Seth Godin*#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in
In this compelling, accessible and purpose-filled book bestselling business author Seth Godin shows how you have the potential to make a big difference-and make yourself indispensable in the process-wherever you are. Why are some people easily outsourced,
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true b
Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackaged If you are happy being just a dreamer, perhaps you don't need this book. If you're enjoying the status quo, don'
A New York Times , USA Today , and Wall Street Journal bestseller In this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear th
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls t
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a g
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This i
In The Icarus Deception , Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored
"Humans aren't a resource to be bought, used and discarded - they are the point of the workplace, the life essence of innovation, growth and success." From the bestselling author of Purple Cow and This Is Marketing comes an urgent manifesto
The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader. Since it was first published, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If
'This book will give you language for something you felt your whole life but couldn't quite articulate.' From the foreword by Mel Robbins, author of The Let Them Theory You're not stuck because the problem is too hard. You're stuck bec
A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing , comes an essential guide to thinking strateg
An urgent manifesto for teams and leaders facing unprecedented challenges, from the bestselling author of Linchpin and Tribes What if we could create the best job someone ever had? What if we had that job? The workplace has undergone a massive shift. Remo
A New York Times , USA Today , and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often,
The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been
From the bestselling author of Linchpin , Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a gua
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his b