Find og sammenlign priser på tusindvis af bøger
Penguin presents the audiobook edition of Alchemy: The Surprising Power of Ideas That Don't Make Sense, written and read by Rory Sutherland. To be brilliant, you have to be irrationalWhy is Red Bull so popular - even though everyone hates the taste? W
Rory Sutherland explores the stories and psychology behind the most influential marketing campaigns in history, and smashes apart received wisdom with a look at iconoclastic ideas.Advertising guru Rory Sutherland is a world-leading proponent of behavioura
Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend. AS SEEN ON THE DIARY OF A CEO PODCAST Revelatory and entertaining Sunday Times Sutherland uses his
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas . "Sutherland, the legendary Vice Chairman of Ogilvy,