Robert Cooper

'The Ambassadors'

Bog | Engelsk

History does not run in straight lines. Instead of inevitable progress, what we get is more often false starts, blind alleys, random events, good intentions that go wrong. Robert Cooper's incisive and elegant book is therefore not a continuous diploma

'Winning at New Products, 5th Edition'

Bog | Engelsk

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Win