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Brought to you by Penguin.When it comes to persuasion, success can begin before you say a word.In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights
When it comes to persuasion, success can begin before you say a word. An instant classic. Forbes Utterly fascinating. Adam Grant, author of Originals and Give and Take Shockingly insightful. Chip Heath, co-author of Switch and Made to Stick NEW YORK
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" ( Harvard Business Review )--explains how it's not necessarily the message itself that changes minds, but the
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combi