Robert B. Miller, Tad Tuleja, R. Miller og Stephen

'The New Conceptual Selling'

Bog | Engelsk

The Book That Changed The Way America Does Business In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. This mode

'The New Strategic Selling'

Bog | Engelsk

The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing process, Strategic Selling presented the idea of selling as a joint venture and introduced the decade's mos