Robbie Kellman Baxter

'The Membership Economy'

Bog | Engelsk

In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base--an

'The Forever Transaction:: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave'

Bog | Engelsk

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are wort