Rob Fitzpatrick

'Write Useful Books'

Bog | Engelsk

The goal of book marketing is to stop needing to do it Learn how to: Scope your book into the world's best solution for a certain type of readerTest, improve, & iterate your ToC without needing to rewrite anythingDesign a engaging reader experience th

'The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you '

Bog | Engelsk

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the p