Richard Shotton

'The Illusion of Choice'

Bog | Engelsk

'This book will make you better at your job' Jonah Berger, bestselling author of Contagious Discover the psychological biases that shape every buying decision and how to use them in business. Every day we make hundreds of choices, many of them c

'The Choice Factory'

Bog | Engelsk

Uncover the psychological shortcuts that shape every decision you make and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influen