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THE GROUND-BREAKING BUSINESS CLASSIC FROM THE WORLD'S LEADING AUTHORITY: HOW TO IMPLEMENT ACTION-ORIENTATED STRATEGY THAT WORKS 'A very good book' FORBES 'The most interesting business book of the year' FINANCIAL TIMES 'A necessary
A FINANCIAL TIMES BUSINESS BOOK OF THE YEAR - FROM THE BESTSELLING AUTHOR OF THE GLOBAL BUSINESS CLASSIC: GOOD STRATEGY BAD STRATEGY 'A straight-talking guide to corporate strategy and how to frame and pursue it' FINANCIAL TIMES The most important
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of