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As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned profe
”Blue ocean strategy” er en praktisk orienteret ledelsesbog, der handler om hvordan man differentierer og strategiplanlægger bedst muligt, for at sikre bæredygtig vækst. Chan Kim argumenterer for, at det er dræbende for en virksomhed at befind
The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee Mauborgn