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Dozens of books have been published recently on the errors and biases that affect our judgments and choices. Drawing on cognitive science, their lessons are excellent for many kinds of decisions - consumer choice and financial investments, for example - b
"The Halo Effect" by Phil Rosenzweig criticizes the many pseudoscientific guides to a successful business with wit and new strategic insights. Far too many leading management gurus promises way too much with doubtful statistics and unreliable in
With two new chapters and a new preface, the award-winning book The Halo Effect continues to unmask the delusions found in the corporate world and provides a sharp understanding of what drives business success and failure.Too many of today's most prom