Olga Mitterfellner

'Fashion Marketing and Communications'

Bog | Engelsk

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in

'Luxury Fashion Brand Management'

Bog | Engelsk

This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry.