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The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably t
”The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources” af Neil Rackham er håndbogen til salgsstrategien SPIN. SPIN har revolutioneret mange firmaers salgsstrategier. SPIN er akronymet for situation, problem, implicatio
An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you
"Spin-Selling" lærer dig en række praktiske teknikker, som har haft dramatisk positiv indvirkning på salgspræstationen for mange af vor tids førende virksomheder. Denne tekstbog præsenterer Neil Rackmans salgsmetode 'SPIN' og viser, hvor