'The Hype Handbook: 12 Indispensable Success Secrets From the Worlds Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers'
Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are