Find og sammenlign priser på tusindvis af bøger
The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fe
In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of H
This is a critical, deep-dive examination into how the advertising industry's media function collapsed from a profitable, integrated department during theGolden Age of Advertisinginto todays fragmented, less effective, and often opaque business. Autho