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Use the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today 2021 International Book Awards finalist i
Discover The Truth About Profitable Pricing #1 New Release in Business Pricing and Business Purchasing & Buying The ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers minds, under
A Science-Based Organizational Change Roadmap for Managers"A science-based playbook that is a must-read for every manager of people..." -John A. List, Wall Street Journal bestselling author of The Voltage Effect and The Why Axis #1 New Release i