Mark Kingsley

'Brands in the Age of AI'

Bog | Engelsk

In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding. Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizin

'Universal Principles of Branding'

Bog | Engelsk

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today. *Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA* Richly illustrated a