Karen Nelson-Field

'The Attention Economy and How Media Works'

Bog | Engelsk

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts

'The Attention Economy'

Bog | Engelsk

In this compelling sequel, The Attention Economy: A Category Blueprint , takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape. Des