Jane Martin og Jim Blythe

Essentials of Marketing

Bog | Engelsk

Learn the skills you need to succeed in your marketing course with this accessible guide. Essentials of Marketing , 7 th edition, by Jim Blythe serves as a lively introduction to marketing. The text adopts a practical approach, covering traditional market

'Essentials of Marketing'

Bog | Engelsk

Understand the core concepts of marketing explained in a real-life context This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.' Dr