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Lakoff researches how framing influences reasoning, or how the way we say something often matters much more than what we say. the Guardian Over a quarter of a million copies sold worldwide! Ten years after writing the definitive, international bestselling
"Its publication should be a major event for cognitive linguistics and should pose a major challenge for cognitive science. In addition, it should have repercussions in a variety of disciplines, ranging from anthropology and psychology to epistemolog
When Moral Politics was first published two decades ago, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George Lakoff's classic text has become all the more relevant, as liberals and
What are human beings like? How is knowledge possible? What is truth? Where do moral values come from? Questions like these have stood at the centre of Western philosophy for centuries. In addressing them, philosophers have made certain fundamental assump