Geoffrey G. Parker, Marshall W. Van Alstyne og San

'Platform Revolution'

Bog | Engelsk

Facebook, PayPal, Alibaba, Uberthese companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a

'Platform Revolution'

Bog | Engelsk

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that a