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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world-once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?" Following up on the
In "Escape Velocity", Geoffrey A. Moore addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. Moore sho
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insi
”Crossing the Casm” udlægger Geoffrey A. Moore forbindelsen mellem marketing og forbrugertyper ved lanceringen af høj-teknologiske produkter. ”Crossing the Chasm” er ofte anerkendt som ”biblen” for hvordan den nyeste te