Frederick Vallaeys

'Digital Marketing in an AI World'

Bog | Engelsk

Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming

'Unlevel the Playing Field: The Biggest Mindshift in PPC History'

Bog | Engelsk

Today's digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answ