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Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colourful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald No
"The Design of Everyday Things" er den udvidede og opdaterede udgave Don Normans underholdende og spændende bog om, hvordan og hvorfor nogle produkter tilfredsstiller kunderne og andre frustrerer dem. Gennem kognitiv videnskab forklarer Norman,
From water faucets and airplane cockpits to the concept of "real time" and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald Norman explores
In The Design of Future Things , best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a c