Deborah J. MacInnis, Rik Pieters og Wayne Hoyer

Consumer Behavior

Bog | Engelsk

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for todays global business environment. With this new edition

'Consumer Behavior'

Bog | Engelsk

Hoyer/MacInnis/Pieters CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for todays global bus