David Aaker

Bog | Engelsk

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories-intriguing, authentic, and involving narratives-apply the power of stories to communicat

Bog | Engelsk

Today's firms need a social effort that is serious and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to ad

Bog | Engelsk