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Accept Nothing Less Than the Sale Made! The old economy is shattered and GONE FOREVER. It is never coming back as it was...and many sales professionals will become extinct waiting for it to return. However, if you plan to stick around (and succeed), then
The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy. Let's face it-the business world today is nothing like it was ten years ago. Marketing budgets are tighter
CHANGE YOUR MATH CHANGE YOUR BUSINESS CHANGE YOUR LIFE Almost Alchemy challenges your existing beliefs and self-imposed limitations--forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustaina
Uncover the secrets of properly purposed advertising How often have you spent your money on an ad only for it to fall - at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame--compa
MAGNETIC MARKETING (R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" t
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-prov
Stop making excuses and start closing sales--no matter the competition or the economy. Join Dan Kennedy, Rob Graham, and Andrew Allan in the fully updated fifth edition of the iconic No B.S. Sales Success. These seasoned experts bring you time-tested stra
The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and re-