Claude Hopkins

Bog | Engelsk

Bog | Engelsk

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) Claude Hopkins, the father of modern advertising techniques, believed that &quo

Bog | Engelsk

The essential guidebook on how to make your marketing and advertising more profitablefaster. You already have a great product or servicehow do you build a narrative around it that speaks to your customers attitudes, interests, and needs? Drawing on establ

Bog | Engelsk

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a ""must-read"" book. The Book contains many principles