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Brought to you by Penguin.Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural short
Brought to you by Penguin.Change is hard. It doesn't have to be.We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rat
A NEW YORK TIMES AND INTERNATIONAL BESTSELLER 'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman 'Smart, lively . . . such fun to read.' Guardian _____________________________________________
THE NEW YORK TIMES BESTSELLER 'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT 'The most interesting, immediately actionable book Ive read in quite a while... If life is a series of moments, the Heath
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances-essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around t
Forandringer er svære. De ændrer dagligdagens rytme og sluger tid, og alt for tit giver vi op ved det allerførste tegn på modstand. I ”Switch” opfordrer Chip og Dan Heath læseren til at se på målet snarere end forhindringerne på vejen. Ifølge
The New York Times -bestselling authors of Switch and Made to Stick offer a fascinating tour through the workings of our minds to reveal how to make smarter decisions. Research in psychology has revealed that our decisions are disrupted by an array of bia
Segundo finalista al Premio Knowsquare al mejor libro de empresa 2014 Decisiones, decisiones, decisiones. Nos enfrentamos a cientos de ellas todos los d?as, incluso miles. Pero c?mo podemos saber si estamos tomando las correctas? En Dec?dete , Chip y Dan
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick , tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the w