Carmen Simon

'Impossible to Ignore: Creating Memorable Content to Influence Decisions'

Bog | Engelsk

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreusing the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to

'Made You Look: How To Use Brain Science to Attract Attention and Persuade Others'

Bog | Engelsk

A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever--all based on the latest brain science There's an overlooked but critical scientific fact that every marketing profession needs to know: Ma