Bonita Kolb

'Marketing Research for the Tourism, Hospitality and Events Industries'

Bog | Engelsk

This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish. The second edition of this te

'Marketing for Cultural Organisations'

Bog | Engelsk

Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. Some