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Alexander Chernev, Philip Kotler og Kevin Lane Kel
Bøger af Alexander Chernev, Philip Kotler og Kevin Lane Kel
'Marketing Management, Global Edition'
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest