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Name: Handbook of Research on Marketing and Corporate Social Responsibility
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ISBN: 9781785368660

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Litteratura / Bog / Handbook of Research on Marketing and Corporate Social Responsibility

Handbook of Research on Marketing and Corporate Social Responsibility

n/a

Bog | Engelsk

ISBN13: 9781785368660

Beskrivelse

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for…