The Challenger Sale (3, 2011) | Matthew Dixon,Brent Adamson

Penguin Putnam Inc

Salg og marketing > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse ,

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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to und…