The Luxury Strategy (3, 2025) | Jean-Noel Kapferer,Vincent Bastien,Jean-No?l Kapferer,Jean-Noël Kapferer

Kogan Page Ltd

Engelske bøger ,

Beskrivelse

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and…