From Marginal to Mainstream (4, 2023) | Helen Edwards

Kogan Page Ltd

Varemærker og branding > Salg og marketing > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse ,

Beskrivelse

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.…