Male Idols and Branding in Chinese Luxury

Amanda Sikarskie, Lan Lan og Peng Liu

Bog | Engelsk

Beskrivelse

Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the…