Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (4, 2019) | Vanitha Swaminathan,Kevin Lane Keller,Kevin Keller

Pearson Education Limited

Salg og marketing > Erhvervsliv, virksomheder og ledelse > Økonomi, finans, erhvervsliv og ledelse ,

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For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and…